Introducing the Founders Bridal Club

We are so excited to introduce first buying incentive program at Always and she is A BIG ONE. Welcome to THE FOUNDERS BRIDAL CLUB.

There’s something magical about the moment you slip into the one and just know. No doubts. No second-guessing. Just that rush of certainty that your perfect wedding dress is waiting for you through our doors.

At Always, when you purchase THE ONE at your very first appointment, you unlock more than just a gown, you step into an exclusive circle: The Founders Club.

This isn’t open to everyone. It exists only for the Brides who say yes at their first appointment. Our Founders Brides gain immediate, front-of-the-line status and access to perks and programs you won’t find listed anywhere else in our boutiques.

So what exactly comes with being a Founders Bride? Let’s go over your future perks.

When You Say the Big YES 💍

Your yes deserves a celebration. That’s why the moment you commit, you’ll receive:

• A gifted package complete with bubbly + branded merch
• A complimentary Polaroid photo, tucked right into your luxury keepsake heirloom box (part of your complete gown care package)

First Access & Exclusive Programs 

Being a Founders Bride means stepping into VIP territory:

• Guaranteed Appointment Slot with a senior in-house seamstress
• Reserved Spot in our “Design Your Own Veil” program, skip the waitlist and design a veil with custom embroidery, appliqué, and more
• Lifetime Complimentary Steaming + Pressing (yes, forever)
• VIP First-In-Line Access to gown releases, merch drops, and sales before anyone else hears about them

MEET YOUR DRESS

Every Founder Bride receives our Essential Complete Gown Care Package, which includes: 

• Satin customized garment hanger
• Personalized protective garment bag
• Protective shoe bag
• Luxury keepsake heirloom box

And because your gown deserves an encore, you’ll also enjoy an upgraded “Meet Your Dress” appointment which includes bubbly in hand, styling session included. A senior stylist will help you pick jewelry, design your veil, and guide you through everything from alterations to shapewear.

Coming Soon… A Club Within the Club 🍾

We’re building a dedicated Founders Club community, where our brides can access exclusive content, sneak peeks, and connect with each other beyond the gown. Because once you’re a Founder Bride, you’re part of something bigger than a single day.

Ready to Say YES?

We can’t wait to welcome you into the Founders Club. Your gown is waiting. Your perks are waiting. Most importantly, your moment is waiting.