Inclusivity at Always

Let’s say the quiet part out loud:
Inclusivity in bridal should not be groundbreaking.And yet, here we are.

At Always, we’re often praised for being “inclusive,” “progressive,” or “different.” While we appreciate the sentiment, the truth is a little more uncomfortable for the industry as a whole  because what we’re doing shouldn’t be exceptional. It should be standard.

What makes the bridal industry nervous isn’t that we’re doing something radical.
It’s that we’re proving how low the bar has been set.

So let’s talk about what inclusivity actually looks like at Always  and why these practices are the bare minimum, not bonus features.

Sample Sizes 6–26

One of the biggest barriers brides face when shopping for a wedding dress is something that should never be a barrier at all, sample sizes.

At Always, our samples range from size 6 through 26. Not “orderable.” Not “available online.” Not “we can clip it for now.”
Physically. In-store. Ready to be tried on.

This matters because bridal shopping is an emotional, vulnerable experience. Telling a bride or nearlywed that they can’t try on the dress because of their size immediately sends a message, intentional or not, that the space wasn’t built with them  in mind.We refuse to participate in that.

Trying on a gown isn’t just about seeing a silhouette. It’s about feeling beautiful, confident, and chosen. Every bride and nearlywed deserves that experience, regardless of the number on the tag.

The Same Dress in Two Sizes

This is the one that really makes people stop and ask questions.

At Always, we don’t just carry inclusive sizing, we carry the same dress in two sizes: one straight size and one plus size. Why? Because inclusivity isn’t about offering alternatives.
It’s about offering equality.

Plus-size brides should not be limited to a smaller, less trend-forward rack “over there.” They shouldn’t be told, “This is what works best for your body,” when what that really means is, “This is all we stocked.”

When a bride falls in love with a gown, she deserves to see it on her body, not imagine it, not guess, not trust that it’ll look different once it’s ordered.

Having the same dress available in two sizes means luxury is available to every BODY.

Size Charts That Don’t Stop at 24

Let’s be clear: a size chart that stops at 24 is not inclusive. It’s exclusion dressed up as effort.

At Always, our designers offer size charts that extend well beyond what the industry has arbitrarily decided is “acceptable.” And even more importantly, those size charts are realistic.

Bridal sizing is notoriously inconsistent and outdated. A bride should never feel shame because a chart wasn’t built with her body in mind. Clothing should fit people, not the other way around.

Extended sizing isn’t about catering to a niche. It’s about acknowledging reality.

Brides come in many shapes, heights, proportions, and bodies. That shouldn’t require special approval or uncomfortable conversations. It should simply be part of the process.

Customizations are Luxury

Another piece of the puzzle that often gets overlooked is customization.At Always, we work with designers who allow meaningful customization and not just aesthetic tweaks, but changes that actually improve fit, comfort, and confidence.

Because inclusivity doesn’t end at size.
It includes bust support, strap options, modesty adjustments, proportion changes and more. The dress is meant to fit you, you aren't meant to fit the dress.

Customization allows brides and nearlyweds of all sizes to feel supported, secure, and fully themselves on their wedding day. That’s not indulgent. That’s essential.

These Are Not “Extras.” 

Here’s the part that might make the industry uncomfortable:None of this should be impressive.

Sample sizes that fit real bodies.
Identical gowns available across size ranges.
Size charts that reflect actual humans.
Customization that acknowledges diversity.

These aren’t innovations.

At Always, we don’t believe inclusivity is a trend. It’s not a marketing angle. It’s not something we roll out seasonally. It’s our standard from the beginning. Inclusive practices shouldn’t make anyone uncomfortable unless they’re exposing what’s been missing all along.

Because every bride and nearlywed deserves to feel seen, celebrated, and supported, not as an exception, but as the expectation.

And if that makes the bridal industry nervous? We’re doing exactly what we set out to do.